What is a
Performance Improvement Plan (PIP)?
Upgrading your property to meet brand standards or enhance guest experience? A Performance Improvement Plan (PIP) is your roadmap to keeping your hotel or motel competitive—but those improvements often come at a significant cost. At Murphy Commercial Capital, we’re here to help you secure the capital you need to bring your vision to life.
What is a PIP?
A PIP outlines the required renovations and upgrades for your property, typically issued when a franchise agreement is signed or renewed. These plans ensure that your property aligns with the brand’s current standards in areas like:
Room remodels
Lobby and common area updates
ADA compliance upgrades
Exterior and signage improvements
FF&E (furniture, fixtures, and equipment) replacement
How We Help
PIPs can be complex, but financing them doesn’t have to be. With over 20 years of experience in commercial lending, our team helps hotel and motel owners navigate their financing options and secure the funding needed for required improvements. We offer access to:
SBA 7(a) and 504 loans
USDA loans for qualifying rural properties
Conventional and construction loans
Bridge and interim financing options

Ready to Begin Your PIP Journey?
Our experienced loan specialists will guide you every step of the way—from assessing your project needs to structuring the ideal financing solution.
Let Murphy Commercial Capital help you turn your PIP into a powerful investment in your property’s future.
Contact us today to get started and learn how we can support your next renovation.
Benefits of PIP Financing
Preserve Cash Flow: Spread costs over time instead of paying out-of-pocket
Boost Property Value: Strategic improvements can increase your property’s appraised value
Stay Competitive: Keep pace with newer properties and changing brand standards
Support Revenue Growth: Improved aesthetics and functionality often translate to better guest satisfaction and higher occupancy rates